The Drowling Ski Resort Case Study Example | Topics and Well Written Essays - 1250 words

The Drowling Ski Resort - Case Study Example Its financial trouble started in back in 2000 when it went into receivership and there seemed to be no buyer willing or able to finance the resort, after it remained closed for a year, it was reopened by Ian Mac-Arthur through an arrangement with the Syracuse development cooperation. The city was willing to fund the project since they believed that the resort represented and important economic entity and if it was left to collapse, it would harm the community especially owing unemployment of the hundreds of locals who worked there. After 5 years, MacArthur decided to discontinue his ownership of the resort because the capital investment required to repair and retransform the resort to its former glory was too much. Consequently, it was bought by a Peter Bass who assumed the debt and arranged with MacArthur to pay buy him off the debt in installments. The resort however continued to lose money and the visitors patronizing it went down considerably resulting in reduced revenue and depe ndence on government bailouts to remain in business (Huang & Leong 2). The management of the resort tried channeling back profits and even took on long term debt but the huge losses the firm had incurred in the course of the last two years had eaten too deeply into the cash reserves. Drowling Mountain is dependent primarily on the population of Syracuse since the customer base is predominantly local, for financial and practical reasons the firm did not market beyond the Syracuse area. The pricing is marginally higher than the neighboring resorts and this is justified by the variety of exclusive packages offered in the resort although admittedly clients sometimes found them too complex and therefore ignored them. Carter also says that the operations were far from smooth owing to the fact that they had cut down on the labor cost as much as they could and as result there was a perennial shortage of employees and the few ones were often overworked. After an incisive analysis of the situ ation, one the ground I came up with the following recommendations which if implemented successfully could reasonably be expected to curb the downward trend of the resort and gradually help it recover its prestige and profitability. For one, it is apparent that the resort justifies its higher prices by virtue of its exclusive package offering that are not available in other resorts, however, it has also emerged that these services are often viewed as too complex and the clients often ignore them. This leads to wastage since they require staff and maintenance they clearly do not justify the cost and complexity. Therefore instead of cutting down on costs by laying off staff, the management should carry out a thorough assessment on the redundant services, eliminate them or make drastic changes to simplify or make them more adaptable to customers. A strategic evaluation into the profitability of individual services and a comparison with their uptake in other resorts would give the manag ers a better understanding of what needs to be retained and what needs to be cut off. As a result, the services will be streamlined the staff will be more flexible and the costs or running the resort will marginally reduce, the surplus funds can then be used to service other facilities that can help resume profitability. The manager’s approach is based creating a culture of skiing and therefore he does not view the fact that other resorts are encouraging customers to engage in the sport as a threat since he felt they were promoting the uptake of skiing culture. Notwithstanding, this

Gender Language, images, and contexts Essay Example | Topics and Well Written Essays - 1000 words

Gender Language, images, and contexts - Essay Example Transgender activists and gender theorists have been vocal in advocating for an abolition of gender to free the society from the bonds of arbitrary behavioural norms that define gender. The assumption of gender to be a system consisting of two exclusively opposite categories in which people are placed is simple and does not give the full definition of what encompasses gender. The difference between the art and nature of gender is transsexual and non-transsexual aspects of gender. Transsexual gender is the physical change of people’s sexuality to be who they feel they are. On its part, natural gender is the acceptance and appreciation of what the society defines us to be. Non-transsexual theorists are ignorant of the form that a transsexual person undertakes after going through the physical change. The femininity and the masculinity according to them are naturally the actual aspects of defining gender. The art of changing one’s sexuality does little in changing who one i s. They refer to the Godliness of the act and the creativity aspect of the whole process. To transsexual theorists, creativity is evident when mankind begin exercising power of creativity, the power to increase our vocabulary, power to change our environment, our clothing as well as our bodies. She acknowledges that both the art and the nature of gen der reside in an individual person. The author seeks to address the issue of gender from the inside of a person and how this affects a person’s acts and performances. By linking the soul to an individual’s performances, the politics of the body are inherent there in. The article shows that desires of the soul define exactly what gender a particular person belongs to. Analysis The author believes that gender is not naturally what the society has bestowed upon the individual, but the actions of the individual from desires of the soul. The soul is the centre of everything it generates the actions that a person is likely to fo llow subconsciously and determines the social performances that depict one to be either male or female. The biological characteristics do not have much influence on gender determinants. Raising the argument a notch higher, the article holds that acts, desires, and gestures give birth to an internal substance, which is produced on the outside surface of the body, although they never reveal but suggest the organizing principle of identity as a cause. Such signs, gestures, or enactments according to the article are performative, meaning that the identity that they claim to express are not original, but rather manufactured and sustained through corporeal signs among other means. This means that what is outwardly expressed is in fact from the inside, and that the outward signs are simply fabrications of the inner expressions. The argument that the inner truth of gender is a fabrication and that the true gander is nothing but just a fantasy instituted on the surface of the body, then gend er cannot be either true or false. For instance, being feminine is not a cultural tag placed upon the individual woman, but rather, the actins seen on the surface of a person that are characterized to be feminine are actually from within the soul. The Contemporary Transgender Movement Abstract The paper aims at examining what the existing social movement literature can teach on collective identities. Traditional community has classified gender in